Search Engine Optimization Interview Questions and Answers

Search Engine Optimization Interview Questions and Answers

What On-page optimization?

On-Page Optimization is way to "SEO optimize" of website by page coding. For Example add Meta Title, Meta Description, Meta Keywords, Content Quality, Meta Keyword Density, Outbound Links, Image Alt tag in website.

What is off page Optimization?

On-Page Optimization is way to "SEO optimize" of website by adding your website links in other popular website. For Example Link building , Blog posting, Image Sharing, Video Sharing and Article submission etc of your website.

More Basic Seo Interview Questions

What is meta tags?

Meta tag is combination of several meta tags but it included 4 major meta tags which are meta title, meta description, meta keywords and robots tags. These play vital role in SEO of website.

What is Meta Title?

It display in the title of website in browser. It also show in search engine. This tag is important because it appear in search results.

 

What is Meta Description?

We can describe about our page with use of Meta description. It is also used by Search engines for showing results in search engine.

What is Meta Keywords?

Keyword is a "list of words" that is used for searching through Search Engines (Google, Bings etc). In each page of website, we add meta keywords that display in page source of website. Search engine crawl the website and meta keywords and when someone search that keywords, Search gives website links.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each page of your website. This Rank ranges from 0 to 10, calculated by algorithm used by Google Web Search Engine.

What is a Backlink?

Backlink means incoming links to our website from other sources like facebook, twitter, linkdin, google plus and ping etc.

What are out bound Links(OBL)?

An outbound-link is a link from your website to another website. For example you have given link of another's website on your website & when any user click on same link Known as out bound links.

What are the different method to control the robot?

    Robots.txt
    Robots Meta Tag
    Rel= nofollow

Where do you put your robots.txt?

you should put this in same folder where first file is call when website load.

What is Googlebot?

Googlebot is the search bot (software) used by Google to Crawling, Caching and indexing of a webpage.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization whereas SEM stands for Search Engine Marketing.
SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords like paid services.

What are the method to content optimization?

    Keyword density in content
    Keyword Proximity
    Keyword Prominence
    Keyword Proximity

Can you please tell the 5 most important on page factors?

    Meta Title
    Meta Description
    Meta Keywords
    Heading Tag
    Image Optimization
    Content Optimization

What is Indexing?

Indexing is the process by which Google or other search engine store our website info in their database.

What are the SEO tools do you use?

Google analytics, keyword search, Alexa, open site explorer, Google Webmaster.

What is keyword stemming?

The process of finding out the root word from the search query is referred as keywords stemming.

What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.

How many characters limits in Title tag?

70 characters in title tag.

What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. means it is used to checks the standard of the website.

Name few Black Hat SEO techniques?

    Link Farming
    Hidden text, etc.
    Gateway or Doorway pages
    Cloaking
    Keyword Stuffing

What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.

What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, submit Sitemap etc.

What is cross linking?

In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.

How will you resolve canonicalization issue?

I will resolve canonicalization via using .htaccess file.
it happens several time that the home page of website have different urls like:

http://www.example.com/,
http/www.example.com/index.html or http://example.com/

with use of .htaccess i will keep only URL of above. If someone open another URL, that will be automatic redirect to kept URL.

What is Pagination in SEO?

Pagination is used to send the user to another page of same website. For Example, if you search something it will it number of page which have same type of data. Now you can decided which page to visit.

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Basic Seo Interview Questions and Answers for SEO Analyst

Basic Seo Interview Questions and Answers for SEO Analyst

This post contains some basic SEO interview questions and answers for SEO freshers & SEO Analyst. Learn all these questions and answers.

What is SEO?

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).

Types of SEO

Two Types of SEO are

    On Page Optimization
    Off Page Optimization

SEO Techniques:

Two SEO Techniques are

    White Hat SEO
    Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP (Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

 What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.

Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

•     Providing Low Quality content or duplicate content on the page
•     Getting backlinks from spammed or adult sites.
•     Giving keyword stuffed content on the page with background color
•     Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
•     Cloaking
•     Google Bowling etc

   

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Top 10 Off-Page SEO Strategies for Startups in 2015

Top 10 Off-Page SEO Strategies for Startups in 2015

Every day we read in the Newspaper, watch in Television that new products are launched, new start-ups are formed, merger and acquisitions, etc. But what after launching? Did they get succeeded or failed? Whether it is a new company or old business it is essential to build strong online presence in this digital era. With the advent use of the internet, it is important to maintain social media, the website for almost every business. The success of any website depends upon its content, search engine rankings, keywords, tags and meta description, external links, etc. Most important is to maintain good search engine rankings. For this, it is essential to implement best SEO strategies for your business. Don’t worry here are some simple but effective SEO strategies which can really affect the picture on your website.

1) Maintain Online reputation

There are many social media networking sites are present like Facebook, Twitter, LinkedIn, Instagram, etc. To build an online reputation, first you have to create your account on theses sites. Maintain up to date information for your company, the product on these sites. Start promoting your brand from these sites to your existing and new friends. For the best online reputation, active participation in the web is must. Every social media is different and has its own of way marketing. So try to adopt a suitable marketing strategy for a particular channel. You can take the help of some professional software like HubSpot for maintaining different social media networks. This one of the most effective SEO strategy for online business.

2) Blogging

Yes, blogging is one of top 10 SEO strategy which can really improve your search engine ranking. Blogging is the most effective way for sharing information about your brand and the company with the people. Regular blogging with high-quality, unique content can produce positive authority among the people about your brand. Explain to people that how your product is beneficial for them through continuous sharing of informative and interactive content through blogging. The precise and credible blog always attract visitors and customers to connect with your brand.

3) Search Engine submission

As we already discussed blogging is the best way to attract traffic towards your website. But to get this traffic through blogs and articles it is essential to submit these write-ups in most popular search engines like Google, MSN, Yahoo, Bing, etc. It should be submitted properly otherwise, it will be not beneficial for the business. Along with the search engine submission, many SEO strategy experts believe that directory submission is also important.

4) Forum Postings

Forum posting is one of the most powerful SEO strategies which can boost SEO ranking efforts. It is the online discussion sites or “message board” where registered members can submit the topics for discussions known as a thread. The registered members can communicate with other members through publicly visible messages or posts. It plays the major role in driving quality inbound links to the website and to attract a lot of referral traffic. In short, we can say that forum link building service is an SEO technique which is helpful in building back links to your website

5) Social Bookmarking

It is quite surprising that social bookmarking can be used as an effective SEO strategy. Before discussing how it is useful for search engine ranking, we will discuss social bookmarking. Social bookmarking allows a user to read, update, comment and share bookmark for the particular article/document. Along with this, it allows you to read your favorite pages without the internet connection. As we all know that, all the search engines like Google love to rank frequently updated websites. So, to ranked well in Google eye’s Social bookmarking is one of the best ways.

6) Cross linking

Cross linking is the process of connecting two sites by inserting links in their internal pages. It boosts the search engine ranking. Cross-linking which is done by following Google’s algorithm is really beneficial for professionals. Otherwise, there is no use of cross linking.

7) Business Review

Google works on certain parameters for deciding ranking of the website. The business review is one of the major measuring factors among the Google’s list. With the help of this Google can identify how your website is benefited to customers and how you are serving to customers. Any reviews whether it is good or bad it will affect the Google ranking. So, try to respond your customer’s query or problem as soon as possible for better search engine rankings. Better Business Bureau, city search, Bing Local, Epinions are some of the trusted Business reviews sites where you can suggest people to review about your brand.

8)Photo Sharing

Photos create more impact about the product/ brand than text. So SEO experts suggest for sharing photos about your brand with people through some famous photo sharing sites like Picasa, Picli, Bucket, etc. it is helpful in driving web traffic from all over the world.

9) Video promotions

Like photos, videos also create the greater impact on people about your brand. In just a few minutes, you can share information about your company, product, its uses with thousands of people in a very cost efficient way. It certainly drives more traffic to your website than article or blog posting. Creating a video to aware people about your brand is a good SEO strategy.

10) Local business Listings

SEO experts suggest that first target local region for the promotion. For this submit your website on Yellow pages, Google local, Yahoo Local, hotFrog, etc. It will promote your website in the right direction.

If you know any other strategy which can boost SEO then feel free to write it in the comment box.

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Job Openings for SEO Analyst

Job Openings for SEO Analyst - Technofit Solutions LLP

Company : Technofit Solutions LLP
Website : http://www.technofit.in/

Experience : 1 - 2 yrs
Salary: Not Disclosed by Recruiter
Industry:Media / Entertainment / Internet
Role:Webmaster
Location : Bangalore

Send your resume to careers@technofit.in and make clear why you're leading in your area of expertise.

Job Description :

• Experience managing PPC campaigns across Google, Yahoo and MSN.
• Good grasp of performance marketing, conversion, and online customer acquisition.
• Savvy with social media trends including Facebook, Twitter, MySpace, Linkdin
• Excellent verbal and written skills.

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Openings for Junior SEO Analyst

Openings for Junior SEO Analyst

Company : iZMO Ltd

Website : http://www.izmoltd.com/

Experience: 1.5 - 3 years

Salary : 0.0 - 4.0 Lacs - Salary not a constraint for the right candidate

Job Location: Bengaluru/Bangalore

Send an email to :  rubana.a@izmoltd.com

Job Description :

Key Responsibilities:

*Graduates with 2-3 yrs of experience

* Understanding of On-page & Off-page optimization

*On-page Activities: Meta tags creation and optimization, XML 

sitemap creation, Alt Tags etc. 

*Off page Activities: Article submission, PR submissions, Blog 

commenting, Forum Submission, Classifieds posting, Business 

Profile listings, Social bookmarking, Directory submission etc.

*Keyword Analysis & Competitive Research.

*Familiarity with major search engines like Google, Bing, Yahoo 

etc.

*Knowledge of Google Analytics and Webmaster tools.

*Building SEO reports.

*Regular monitoring of website ranking performance & 

implementing strategies to improve it

*Good Written and Verbal communication skills in English.

*Should be well versed with MS Office (Word, Excel, PowerPoint)

Candidate profile:

*Should be a Quick Learner and ready to accept challenges

*Must be able to adhere to details during Link building process

*Must be proactive and well informed about current trends

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Job Openings for Search Engine Optimizer

Job Openings for Search Engine Optimizer

Company : Tops Technologies Pvt Ltd
Website : http://www.tops-int.com/

Experience : 2 - 4 years
Rol : Search Engine Optimizer
Job Location: Bengaluru/Bangalore

Job Description:

•  +2 years' experience in SEO
•  Good communication and writing skills
•  Experience in outreach campaigns for link building
•  Experience in conducting keyword research
•  Good understanding of Google Analytics and other SEO tools
•  Well versed with latest SEO industry related updates

Contact

Dhaval Patel
91 79-67770511
dhaval.patel@tops-int.com

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Search Engine Market Share 2015 by Country – Infographic

Global Search Engine Market Share 2015 by Country – Infographic

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