Our current market landscape is being led by self-educated buyers, and these buyers are moving fast and marketers need to move faster.
1. Content Marketing
Given the session kick-off and the value of reaching the self-educated buyer, it is no surprise that content marketing is a top factor. However, companies are not being as strategic as they could be. In many organizations, there are multiple groups engaging the customer—product marketing, corporate marketing, field marketing, PR (earned media), and social—and unfortunately,...
