Saturday, 5 September 2015

Search Engine Optimization Interview Questions and Answers

Search Engine Optimization Interview Questions and Answers

What On-page optimization?

On-Page Optimization is way to "SEO optimize" of website by page coding. For Example add Meta Title, Meta Description, Meta Keywords, Content Quality, Meta Keyword Density, Outbound Links, Image Alt tag in website.

What is off page Optimization?

On-Page Optimization is way to "SEO optimize" of website by adding your website links in other popular website. For Example Link building , Blog posting, Image Sharing, Video Sharing and Article submission etc of your website.

More Basic Seo Interview Questions

What is meta tags?

Meta tag is combination of several meta tags but it included 4 major meta tags which are meta title, meta description, meta keywords and robots tags. These play vital role in SEO of website.

What is Meta Title?

It display in the title of website in browser. It also show in search engine. This tag is important because it appear in search results.
 Off-Page Search Engine Optimisation, Search Engine Marketing interview questions, Search Engine Optimization Interview Questions and Answers,

What is Meta Description?

We can describe about our page with use of Meta description. It is also used by Search engines for showing results in search engine.

What is Meta Keywords?

Keyword is a "list of words" that is used for searching through Search Engines (Google, Bings etc). In each page of website, we add meta keywords that display in page source of website. Search engine crawl the website and meta keywords and when someone search that keywords, Search gives website links.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each page of your website. This Rank ranges from 0 to 10, calculated by algorithm used by Google Web Search Engine.

What is a Backlink?

Backlink means incoming links to our website from other sources like facebook, twitter, linkdin, google plus and ping etc.

What are out bound Links(OBL)?

An outbound-link is a link from your website to another website. For example you have given link of another's website on your website & when any user click on same link Known as out bound links.

What are the different method to control the robot?

    Robots.txt
    Robots Meta Tag
    Rel= nofollow

Where do you put your robots.txt?

you should put this in same folder where first file is call when website load.

What is Googlebot?

Googlebot is the search bot (software) used by Google to Crawling, Caching and indexing of a webpage.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization whereas SEM stands for Search Engine Marketing.
SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords like paid services.

What are the method to content optimization?

    Keyword density in content
    Keyword Proximity
    Keyword Prominence
    Keyword Proximity

Can you please tell the 5 most important on page factors?

    Meta Title
    Meta Description
    Meta Keywords
    Heading Tag
    Image Optimization
    Content Optimization

What is Indexing?

Indexing is the process by which Google or other search engine store our website info in their database.

What are the SEO tools do you use?

Google analytics, keyword search, Alexa, open site explorer, Google Webmaster.

What is keyword stemming?

The process of finding out the root word from the search query is referred as keywords stemming.

What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.

How many characters limits in Title tag?

70 characters in title tag.

What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. means it is used to checks the standard of the website.

Name few Black Hat SEO techniques?

    Link Farming
    Hidden text, etc.
    Gateway or Doorway pages
    Cloaking
    Keyword Stuffing

What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.

What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, submit Sitemap etc.

What is cross linking?

In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.

How will you resolve canonicalization issue?

I will resolve canonicalization via using .htaccess file.
it happens several time that the home page of website have different urls like:

http://www.example.com/,
http/www.example.com/index.html or http://example.com/

with use of .htaccess i will keep only URL of above. If someone open another URL, that will be automatic redirect to kept URL.

What is Pagination in SEO?

Pagination is used to send the user to another page of same website. For Example, if you search something it will it number of page which have same type of data. Now you can decided which page to visit.




Friday, 4 September 2015

Basic Seo Interview Questions and Answers for SEO Analyst

Basic Seo Interview Questions and Answers for SEO Analyst

This post contains some basic SEO interview questions and answers for SEO freshers & SEO Analyst. Learn all these questions and answers.

What is SEO?

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).

Types of SEO

Two Types of SEO are

    On Page Optimization
    Off Page Optimization

SEO Techniques:

Two SEO Techniques are

    White Hat SEO
    Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP (Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

search engine Optimization interview Questions, Search Engine Marketing interview questions,

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

 What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.

Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are
  •     Providing Low Quality content or duplicate content on the page
  •     Getting backlinks from spammed or adult sites.
  •     Giving keyword stuffed content on the page with background color
  •     Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
  •     Cloaking
  •     Google Bowling etc

   

Top 10 Off-Page SEO Strategies for Startups in 2015

Top 10 Off-Page SEO Strategies for Startups in 2015

Every day we read in the Newspaper, watch in Television that new products are launched, new start-ups are formed, merger and acquisitions, etc. But what after launching? Did they get succeeded or failed? Whether it is a new company or old business it is essential to build strong online presence in this digital era. With the advent use of the internet, it is important to maintain social media, the website for almost every business. The success of any website depends upon its content, search engine rankings, keywords, tags and meta description, external links, etc. Most important is to maintain good search engine rankings. For this, it is essential to implement best SEO strategies for your business. Don’t worry here are some simple but effective SEO strategies which can really affect the picture on your website.

1) Maintain Online reputation

There are many social media networking sites are present like Facebook, Twitter, LinkedIn, Instagram, etc. To build an online reputation, first you have to create your account on theses sites. Maintain up to date information for your company, the product on these sites. Start promoting your brand from these sites to your existing and new friends. For the best online reputation, active participation in the web is must. Every social media is different and has its own of way marketing. So try to adopt a suitable marketing strategy for a particular channel. You can take the help of some professional software like HubSpot for maintaining different social media networks. This one of the most effective SEO strategy for online business.

2) Blogging

Yes, blogging is one of top 10 SEO strategy which can really improve your search engine ranking. Blogging is the most effective way for sharing information about your brand and the company with the people. Regular blogging with high-quality, unique content can produce positive authority among the people about your brand. Explain to people that how your product is beneficial for them through continuous sharing of informative and interactive content through blogging. The precise and credible blog always attract visitors and customers to connect with your brand.

TOP 10 OFF-PAGE SEO STRATEGIES FOR 2015  Every day we read in the Newspaper, watch in Television that new products are launched, new start-ups are formed, merger and acquisitions, etc. But what after launching? Did they get succeeded or failed? Whether it is a new company or old business it is essential to build strong online presence in this digital era. With the advent use of the internet, it is important to maintain social media, the website for almost every business. The success of any website depends upon its content, search engine rankings, keywords, tags and meta description, external links, etc. Most important is to maintain good search engine rankings. For this, it is essential to implement best SEO strategies for your business. Don’t worry here are some simple but effective SEO strategies which can really affect the picture on your website.  1) Maintain Online reputation  There are many social media networking sites are present like Facebook, Twitter, LinkedIn, Instagram, etc. To build an online reputation, first you have to create your account on theses sites. Maintain up to date information for your company, the product on these sites. Start promoting your brand from these sites to your existing and new friends. For the best online reputation, active participation in the web is must. Every social media is different and has its own of way marketing. So try to adopt a suitable marketing strategy for a particular channel. You can take the help of some professional software like HubSpot for maintaining different social media networks. This one of the most effective SEO strategy for online business.  2) Blogging  Yes, blogging is one of top 10 SEO strategy which can really improve your search engine ranking. Blogging is the most effective way for sharing information about your brand and the company with the people. Regular blogging with high-quality, unique content can produce positive authority among the people about your brand. Explain to people that how your product is beneficial for them through continuous sharing of informative and interactive content through blogging. The precise and credible blog always attract visitors and customers to connect with your brand.  3) Search Engine submission  As we already discussed blogging is the best way to attract traffic towards your website. But to get this traffic through blogs and articles it is essential to submit these write-ups in most popular search engines like Google, MSN, Yahoo, Bing, etc. It should be submitted properly otherwise, it will be not beneficial for the business. Along with the search engine submission, many SEO strategy experts believe that directory submission is also important.  4) Forum Postings  Forum posting is one of the most powerful SEO strategies which can boost SEO ranking efforts. It is the online discussion sites or “message board” where registered members can submit the topics for discussions known as a thread. The registered members can communicate with other members through publicly visible messages or posts. It plays the major role in driving quality inbound links to the website and to attract a lot of referral traffic. In short, we can say that forum link building service is an SEO technique which is helpful in building back links to your website  5) Social Bookmarking  It is quite surprising that social bookmarking can be used as an effective SEO strategy. Before discussing how it is useful for search engine ranking, we will discuss social bookmarking. Social bookmarking allows a user to read, update, comment and share bookmark for the particular article/document. Along with this, it allows you to read your favorite pages without the internet connection. As we all know that, all the search engines like Google love to rank frequently updated websites. So, to ranked well in Google eye’s Social bookmarking is one of the best ways.  6) Cross linking  Cross linking is the process of connecting two sites by inserting links in their internal pages. It boosts the search engine ranking. Cross-linking which is done by following Google’s algorithm is really beneficial for professionals. Otherwise, there is no use of cross linking.  7) Business Review  Google works on certain parameters for deciding ranking of the website. The business review is one of the major measuring factors among the Google’s list. With the help of this Google can identify how your website is benefited to customers and how you are serving to customers. Any reviews whether it is good or bad it will affect the Google ranking. So, try to respond your customer’s query or problem as soon as possible for better search engine rankings. Better Business Bureau, city search, Bing Local, Epinions are some of the trusted Business reviews sites where you can suggest people to review about your brand.  8)Photo Sharing  Photos create more impact about the product/ brand than text. So SEO experts suggest for sharing photos about your brand with people through some famous photo sharing sites like Picasa, Picli, Bucket, etc. it is helpful in driving web traffic from all over the world.  9) Video promotions  Like photos, videos also create the greater impact on people about your brand. In just a few minutes, you can share information about your company, product, its uses with thousands of people in a very cost efficient way. It certainly drives more traffic to your website than article or blog posting. Creating a video to aware people about your brand is a good SEO strategy.  10) Local business Listings  SEO experts suggest that first target local region for the promotion. For this submit your website on Yellow pages, Google local, Yahoo Local, hotFrog, etc. It will promote your website in the right direction.  If you know any other strategy which can boost SEO then feel free to write it in the comment box.
3) Search Engine submission

As we already discussed blogging is the best way to attract traffic towards your website. But to get this traffic through blogs and articles it is essential to submit these write-ups in most popular search engines like Google, MSN, Yahoo, Bing, etc. It should be submitted properly otherwise, it will be not beneficial for the business. Along with the search engine submission, many SEO strategy experts believe that directory submission is also important.

4) Forum Postings

Forum posting is one of the most powerful SEO strategies which can boost SEO ranking efforts. It is the online discussion sites or “message board” where registered members can submit the topics for discussions known as a thread. The registered members can communicate with other members through publicly visible messages or posts. It plays the major role in driving quality inbound links to the website and to attract a lot of referral traffic. In short, we can say that forum link building service is an SEO technique which is helpful in building back links to your website

5) Social Bookmarking

It is quite surprising that social bookmarking can be used as an effective SEO strategy. Before discussing how it is useful for search engine ranking, we will discuss social bookmarking. Social bookmarking allows a user to read, update, comment and share bookmark for the particular article/document. Along with this, it allows you to read your favorite pages without the internet connection. As we all know that, all the search engines like Google love to rank frequently updated websites. So, to ranked well in Google eye’s Social bookmarking is one of the best ways.

6) Cross linking

Cross linking is the process of connecting two sites by inserting links in their internal pages. It boosts the search engine ranking. Cross-linking which is done by following Google’s algorithm is really beneficial for professionals. Otherwise, there is no use of cross linking.

7) Business Review

Google works on certain parameters for deciding ranking of the website. The business review is one of the major measuring factors among the Google’s list. With the help of this Google can identify how your website is benefited to customers and how you are serving to customers. Any reviews whether it is good or bad it will affect the Google ranking. So, try to respond your customer’s query or problem as soon as possible for better search engine rankings. Better Business Bureau, city search, Bing Local, Epinions are some of the trusted Business reviews sites where you can suggest people to review about your brand.

8)Photo Sharing

Photos create more impact about the product/ brand than text. So SEO experts suggest for sharing photos about your brand with people through some famous photo sharing sites like Picasa, Picli, Bucket, etc. it is helpful in driving web traffic from all over the world.

9) Video promotions

Like photos, videos also create the greater impact on people about your brand. In just a few minutes, you can share information about your company, product, its uses with thousands of people in a very cost efficient way. It certainly drives more traffic to your website than article or blog posting. Creating a video to aware people about your brand is a good SEO strategy.

10) Local business Listings

SEO experts suggest that first target local region for the promotion. For this submit your website on Yellow pages, Google local, Yahoo Local, hotFrog, etc. It will promote your website in the right direction.

If you know any other strategy which can boost SEO then feel free to write it in the comment box.




Job Openings for SEO Analyst

Job Openings for SEO Analyst - Technofit Solutions LLP

Company : Technofit Solutions LLP
Website : http://www.technofit.in/

Experience : 1 - 2 yrs
Salary: Not Disclosed by Recruiter
Industry:Media / Entertainment / Internet
Role:Webmaster
Location : Bangalore

Technofit Solutions LLP,Job Openings for SEO Analyst

Send your resume to careers@technofit.in and make clear why you're leading in your area of expertise.

Job Description :
  • Experience managing PPC campaigns across Google, Yahoo and MSN.
  • Good grasp of performance marketing, conversion, and online customer acquisition.
  • Savvy with social media trends including Facebook, Twitter, MySpace, Linkdin
  • Excellent verbal and written skills.

Openings for Junior SEO Analyst

Openings for Junior SEO Analyst

Company : iZMO Ltd

Experience: 1.5 - 3 years
Salary : 0.0 - 4.0 Lacs - Salary not a constraint for the right candidate
Job Location: Bengaluru/Bangalore

Send an email to :  rubana.a@izmoltd.com

Openings for Junior SEO Analyst

Job Description :

Key Responsibilities:

*Graduates with 2-3 yrs of experience
* Understanding of On-page & Off-page optimization
*On-page Activities: Meta tags creation and optimization, XML 
sitemap creation, Alt Tags etc. 
*Off page Activities: Article submission, PR submissions, Blog 
commenting, Forum Submission, Classifieds posting, Business 
Profile listings, Social bookmarking, Directory submission etc.
*Keyword Analysis & Competitive Research.
*Familiarity with major search engines like Google, Bing, Yahoo 
etc.
*Knowledge of Google Analytics and Webmaster tools.
*Building SEO reports.
*Regular monitoring of website ranking performance & 
implementing strategies to improve it
*Good Written and Verbal communication skills in English.
*Should be well versed with MS Office (Word, Excel, PowerPoint)

Candidate profile:

*Should be a Quick Learner and ready to accept challenges
*Must be able to adhere to details during Link building process
*Must be proactive and well informed about current trends

Wednesday, 2 September 2015

Job Openings for Search Engine Optimizer

Job Openings for Search Engine Optimizer

Company : Tops Technologies Pvt Ltd
Website : http://www.tops-int.com/

Experience : 2 - 4 years
Rol : Search Engine Optimizer
Job Location: Bengaluru/Bangalore

Search Engine Optimizer openings
Job Description:
  •  +2 years' experience in SEO
  •  Good communication and writing skills
  •  Experience in outreach campaigns for link building
  •  Experience in conducting keyword research
  •  Good understanding of Google Analytics and other SEO tools
  •  Well versed with latest SEO industry related updates

Contact

Dhaval Patel
91 79-67770511
dhaval.patel@tops-int.com

Search Engine Market Share 2015 by Country – Infographic

Global Search Engine Market Share 2015 by Country – Infographic

Global Search Engine Market Share 2015 by Country

Monday, 31 August 2015

Job Openings for Social Media Manager

Job Openings for Social Media Manager

Company : Tenovia Solutions Pvt Ltd

Salary: Not Disclosed by Recruiter
Industry: Retail / Wholesale
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category:Advertising
Role:Media Planning Executive/Manager
Location : Bangalore
Job Openings for Social Media Tenovia Solutions Pvt Ltd,Manager, Social Media Jobs, Social Media Optimization Jobs, Social Media Promotion, Social Media Manager Jobs Bangalore.,

Apply Here

Job Description

    Skills Required
  • Data mining, and analytics. , Social marketing role for a B2C or ecommerce firm with at least 2 years in B2B digital marketing
  • Hand on experience in running digital programs, advertising, and campaigns
  • Must have built reporting dashboards for monitoring social media metrics to assess campaign performance.
  • Blogging experience strongly preferred.
    Job Description
  • Build and manage the companyrsquos and clientrsquos social media profiles and presence, including Facebook, Twitter, LinkedIn, Google , Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc. )
  • Define the different kinds of social platforms that can be leveraged after studying the client industry and overall revenue projections and develop content strategy for each with timelines with estimation of budgets required.
  • Formulate and execute content based plan to acquire, retain and engage customers and clients via effective social media advertising.
Company Profile:

Tenovia Solutions Pvt Ltd

Over the last 7 years, Tenovia has built cutting edge, engaging eCommerce businesses for leading brands and retailers through deployment of state of the art tools and processes. As one of the thought leaders in the eCommerce industry in India, our customers benefit from our rich expertise of in-house strategists, developers and engineers who work on some of the world s best eCommerce platforms to deliver results.


Search Engine Optimizer Job Openings Bangalore

Search Engine Optimizer Job Openings Bangalore

Company : iloveindia
Website : http://www.iloveindia.com/
                 
Experience: 1-3 Years
Salary: Not Disclosed by Recruiter
Functional Area: IT Software - eCommerce , Internet Technologies
Role:Webmaster
Location: Bangalore


iloveindia Search Engine Optimizer Job Openings Bangalore, Seo Jobs, SEO jobs in Chennai bangalore, Jobs in India, Bangalore, Jobs in chennai,

Apply Here

Job Description

SEO Job Openings in Bangalore - Search Engine Optimization Jobs Bengaluru, Web Promotion Vacancy Bangalore India
  •  Bangalore Vacancies
  •  Delhi Vacancies
  •  Opening for SEO (Search Engine Optimizer) jobs in Bangalore/ Bengaluru city, India.
  •  SEO - Search Engine Optimizer
Job Responsibilities

The job of SEO (Search Engine Optimizer) involves promoting websites for various search engines. The incumbent will work on web directory submission, Link building and promoting websites through articles, blogs etc. The job responsibilities also involve competitive keywords research and preparation of reports on Link popularity and ranking.
 
Desired Profile:
  • Good written oral communication skills.
  • Must have working knowledge of basic Internet technology (HTML, CSS).
  • Working knowledge of SEO related processes.
  • Detail oriented, self-starting/managed individual.
  • Strong analytical and advanced MS Office skills.
  • Good Knowledge of Search Engines, Link building, Blog promotions, site indexing, Search Engine Marketing Social Media Optimization.

Job for SEO SMO Executive Bangalore

SEO / SMO Executive Bangalore

Company: DesignTech

Experience : 1-2 Years
Openings : 5
Salary: INR 1,25,000 - 2,00,000 P.A. Best by the industry standard
Industry: Internet / Ecommerce
Functional Area: IT Software - eCommerce , Internet Technologies
Role: IT/Technical Content Developer

Apply Here



SEO SMO Executive Bangalore,Job Opening for SEO SMO Executive Bangalore, Job Openings for Search Engine Optimization Analyst, Social Media Jobs,Social Media Optimization Jobs.

JOB DESCRIPTION

    We are hiring SEO / SMO Executive. With expertise on the following :

    1) On Page Optimization
    2) Off Page Optimization
    3) Google Adwords & Other PPC Program
    4) Email Marketing
    5) Social Media Optimization (Facebook, Twitter, Google+ & LinkedIN)

Friday, 28 August 2015

Eli India Opening for SEO Specialist

Opening for SEO Specialist

Company : Eli India Pvt Ltd.
Website: http://www.eliindia.com/
Salary: Not Disclosed by Recruiter
Industry: Medical / Healthcare / Hospitals
Shift Timings: 2 pm - 11 pm
Location: Faridabad

Apply

Job Description:
  •     Defines, prioritizes, and manages execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, site auditing, link-building, and competitive analyses
  •     Provides on-page SEO recommendations pertaining to both technical and performance aspects (Meta title, description, URL structure, internal linking, content opportunities, etc.)
  •     Manage keywords discovery and expansion
  •     Look at all SEO elements of the pages and get them changed/corrected by either co-coordinating with content/dev team or self-evaluation
  •     Defines SEO success metrics, create dashboards for tracking performance , and analyze and communicate performance to key stakeholders
  •     Is up to speed on latest trends, tools and best practices within the Search industry in order to optimize internal efforts.
  •     Educate the organization on the importance of SEO
Eli India Opening for SEO Specialist
Desired Profile

Job Requirements:
  •     5+ years of digital marketing experience, including strategy development, program execution, and performance analysis and measurement
  •     4+ years of recent hands-on natural and/or paid search experience
  •     Experience managing SEO for ecommerce driven websites is a plus
  •     Ability to lead and influence senior leadership in digital strategy and make recommendations grounded in strong business case development
  •     Excellent written and verbal communication skills required
  •     Understanding of user-centered web design and user experience principles
  •     Proficient with MS Office products.
  •     Experience working with Google Analytics tools
  •     Motivated team player with a strong work ethic
  •     Strong understanding of trends and best practices in online marketing, SEO and digital tactics success measurement

Senior Manager - Search Engine Optimization Job

Company : Madhees Techno Consulting
Functional Area: Internet / Ecommerce
Role: Senior Manager - Search Engine Optimization
Experience: 10 - 15 yrs
Senior Manager - Search Engine Optimization Job
Job Description

We have an opening for Senior Manager - Search Engine Optimization,Bangalore .
Responsibilities:

This role comprises of four key functions.

I. Delivery/Consulting:

a. Oversee SEO projects across clients, with accountability for ensuring operational excellence and highest quality outputs

b. Provide guidance to the delivery teams on relevant methodologies and applications to achieve project goals

c. Establishes quality standards and ensures implementation of processes to deliver quality output for effective client servicing

d. Be the senior-level point of escalation to resolve issues, prioritize projects, or develop time-sensitive, high-impact work

II. Excellence:

a. Leads the creation of SEO frameworks to optimize the execution process

b. Recommend and drive the implementation of new tools and processes to continuously improve on SEO capabilities

III. People and Leadership:

a. Define skill matrix and work out training plan for the practice members

b. Identify and nurture talent and foster a culture of learning

IV. Sales Support:

a. Collaborate with client partners and business development and assist the team with identifying growth opportunities for clients

b. Develops relationships with 3rd party tools/platforms and works towards establishing as a preferred partner .

Search Engine Optimization (seo/smo) Analyst

Company : Supreme Creations
Salary: INR 2,25,000 - 3,50,000 P.A. According to Market Standards / Training will be given in London Office
Functional Area:IT Software - Application Programming , Maintenance
Role:Search Engine Optimization 
Supreme Creations, Search Engine Optimization (seo/smo) Analyst, SEO Jobs in india Bangalore, SEO jobs in Chennai bangalore, http://www.supreme-creations.co.uk/,

Job Description

Benefits:

Excellent working environment in our Factory based in Pondicherry
All paid visit to our HQ in London for Training

Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives 
to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with 
elements and structure of websites and web pages
Provide recommendations and execute strategies for content development 
in coordination with SEO goals general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, 
webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for 
social media purposes (e.g. customer videos briefs, customer case 
studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies 
via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing 
industry trends and developments
Research and administer social media tools in support of clients social 
media strategy
Monitor and administer web analytics dashboards, reports and key 
reporting tools, and point out key areas of importance in accordance client 
goals
Monitor and evaluate search results and search performance across the 
major search channels
Communication to team and management on project development, 
timelines, and results
Work closely with the other team members to meet client goals


Professional Competencies
Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
1 2 years experience in Search Engine Marketing (SEM) and Search 
Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools 
including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, 
Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS 
environments

Desired: Knowledge of HTML/CSS and website administrations

Wednesday, 26 August 2015

How to Index Your Website in Google Instantly

How to Index Your Website in Google Instantly

Tuesday, 25 August 2015

Opening for SEO Specialist-Vinove Software & Services Pvt Ltd

Opening for SEO Specialist-Vinove Software & Services Pvt Ltd

Company :Vinove Software & Services Private Limited
Website : http://www.vinove.com/

Salary: INR 2,00,000 - 6,00,000 P.A
Industry: IT-Software / Software Services
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Search Engine Optimisation /SEO Specialist

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Job Responsibilities
  • Review and analyze client sites for areas that need to improved, deleted, or revised.
  • Prepare detailed strategy reports.
  • Identify the least expensive but most powerful and profitable keywords for client sites.
  • Run pay-per-click campaigns.
  • Improve a company's organic search results.
  • Write effective headlines, body copy, and websites.
  • Ensure websites are filled with optimal keywords.
  • Place keywords appropriately in copy to gain most search engine traffic.
  • Write effective call-to-action statements.
  • Write original, powerful SEO content for blogs and websites.
  • Implement off-page SEO content strategies such as coding.
  • Effectively use header tags.
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
  • Strategize ways to improve and track site performance.
  • Compile and present SEO performance reports.
  • Adjust PPC campaigns as needed.
  • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
  • Utilize basic programming and web design skills to enhance SEO.
  • Create advanced SEO strategies.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Opening for Search Engine Optimisation /SEO Specialist - Gozoop

Company :Gozoop
Website : http://www.gozoop.com/

Salary: Not Disclosed by Recruiter
Industry: Advertising / PR / MR / Event Management
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Search Engine Optimisation /SEO Specialist

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Job Description

    You must possess these:

    1.Knowledge of on-page & off-page Optimisation
    2.Excellent written communications skills
    3.Know-how of Site map creation
    4.Making recommendations in order for client sites to be better optimised
    5.Experience in monitoring, tracking & reporting on Web Analytics metrics

Monday, 24 August 2015

Web Developer & Webmaster (Digital Marketing, SEO)

Web Developer & Webmaster (Digital Marketing, SEO)

Company : Mphasis Limited
Website  http://www.mphasis.com/
Designation : Web Developer & Webmaster (Digital Marketing, SEO)
Role: Webmaster
Experience 6-11 years
Location  Chennai, Bengaluru/Bangalore
Industry Type IT Software - Application Programming, Maintenance
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Job Description

Summary:
  • Develop, implement and manage website content for a product website.
  • Work collaboratively with business, technology and design team to ensure website content is updated on an ongoing basis. Liaison between various internal and external stakeholders.
  • Collaborate closely with the Marketing Manager to implement branding tasks, execute campaigns, and events.
  • Responsible for maintaining & transitioning website to internal server and systems as needed.
  • Must be able to work in a virtual team with a strong ability to communicate through standard documentation methods in an agile development environment. Must be willing and able to work a flex schedule to meet the demands of the position.
Primary Responsibilities:
  • Development & maintenance :Website updates & enhancements frontend & backend
  • SEO, Marketing & Web Analytics related activities - Review statistics and monitor web analytics site, campaign & social media related; Hands-on working experience with tools like Google Analytics, Tag manager is a must. Experience with SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
  • Social media backend management and tracking - Maintain & improvise the linkage to social channels and collaborate for working on social media and other campaigns
  • Owns the online experience of website be it on website or any social channel
  • Functionality enhancements as and when needed - Plan and implement future changes to the website stay current with software and hardware and implement necessary upgrades. Testing and troubleshooting
  • Marketing and Campaign Management support: Maintain an inventory of advertisements and manage the ad server software.
Detailed Job Description:
  • Maintain website for business
  • Ensure the web server interaction, hardware and software are operating accurately.
  • Design & implement updates to generate and revise web pages
  • Monitor and analyze website traffic.
  • Regulate and manage access rights of different users on website
  • Create and modify appearance and setting of site
  • Lay out content on web pages
  • Manage mail client/plugin associated with website including dealing with volumes of email and re-directing to right owners
  • Perform website functionality and UAT testing
  • Collaborate with design team to agree on technical feasibilities of website design
  • Ensure responsive design is developed, implemented and tested. And that the website functions well on various browsers, form-factors, devices and OS platforms.
Skills:
  • Hands on with the LAMP stack : Linux, Apache, MySQL and PHP
  • HTML5 (HTML, CSS and JavaScript)
  • Must be skilled at building table-free / table less UI layouts using semantic markup and CSS with a focus on usability.
  • Should be aware of W3C Standards, Accessibility Standards.
  • A strong command of cross-browser development techniques is required.
  • Ability to integrate HTML with C#/.Net, Java based web applications in conjunction with various CMS
  • Experience with AJAX or other frameworks is an added advantage
  • Knowledge of design tools like Photoshop should be an added advantage
  • Familiarity with integration to email systems
  • Social media monitoring & management skills would be a big plus


Sitecore Developer Portal (.net) Developer job in bangalore india - Capgemini Pvt Ltd

Sitecore (.net) Developer

Company : Capgemini Pvt Ltd
Website http://www.capgemini.com
Designation : Sitecore (.net) Developer - 15 Opening(s)
Experience 3-5 years
Location Mumbai, Bengaluru/Bangalore
Industry Type IT-Software / Software Services
Role Software Developer
Job Posted 2015-08-24
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Job Description

Primary Skills (Must have):

Sitecore CMS Development
Asp.Net

Application development and maintenance leveraging Sitecore

Desired Profile
  •     Hands on Sitecore CMS development
  •     Minimum of 1 year experience in developing web sites or web applications
  •     Minimum of 1 year working with large scale applications and Sitecore implementations
  •     Minimum of 1 year experience with Asp.net web development technologies
  •     High familiarity with procedures for deployment to production environments and subversion control
  •     Good experience on .net
  •     Experience in Unix shell scripting
  •     Experience in PL/SQL


Openings for SEO Manager - Replicon Software (India) Pvt Ltd

SEO Manager - Job Openings

Company : Replicon Software (India) Pvt Ltd
Website http://www.replicon.com
Designation : SEO Manager - 1 Opening(s)
Experience 8 - 12 Years
Location Bengaluru/Bangalore
Industry Type : IT-Software / Software Services

Job Description

Replicon is looking for a self-motivated and energetic SEO Manager, who will be responsible for coordinating and implementing SEO strategies for Replicon. The ideal candidate is someone who has a proven track record and should be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This person has to make sure the monthly, quarterly and yearly SEO targets are achieved in respect to the Keyword positions, Leads and Revenue.

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Responsibilities:
  •     Manage and execute implementation of SEO strategy
  •     Manage a team of SEO specialists and achieve monthly, quarterly and yearly targets
  •     Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  •     Well versed with all On-page elements including the URL structure or taxonomy
  •     Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
  •     Work with internal stakeholders to define an effective digital strategy 
  •     Monitor and fix all website related errors and maintain redirections
  •     Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  •     Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Desired Profile
  •     8+ years of experience in Search Engine Optimization (SEO)
  •     Strong understanding of Search Engines and Search Engine Optimization (SEO) process
  •     Experience managing the SEO process for larger organizations or Corporates - with over 1 Million visits per month
  •     Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Site Catalyst, etc.
  •     Passionate, entrepreneurial, self-motivated and customer focused
  •     Ability to work well across functional teams in a fast-paced environment
  •     Knowledge of HTML/CSS and website administration
  •     High-level proficiency in MS Excel, PowerPoint, and Word
  •     Flexible to work the night shift ( 6p.m to 3a.m or 4p.m to 1a.m).


Immediate Joining!! Openings for Search Engine Optimization Analyst-Dreamz Infra India Pvt Ltd

Immediate Joining!! Openings for Search Engine Optimization Analyst

Company : Dreamz Infra India Pvt Ltd
Website : http://www.dreamzinfra.com/

Position : Search Engine Optimization Analyst
Note: Immediate joiners are preferred
Experience: Minimum 2+ years
Salary: INR 2,00,000 - 6,00,000 P.A. 20 to 40% hike on your current ctc
Location: Bengaluru/Bangalore
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Job Description

    Excellent Opening for Search Engine Optimization Analyst,Looking for Good Career? Your search Ends here.....

    Job description for Search Engine Optimization Analyst:

    *Perform keyword research in coordination to optimize existing content and uncover new opportunities.
    *Expertise in SEO Problem solving, analytical & on-page & off-page optimization.
    *Digital Marketing Strategy, PPC & Google Ad words.
    *Display ads, Campaigns, social media marketing, development online community & Google Analytics.
    *Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting.
    *Monitor and evaluate search results and search performance across the major search channels
    *Communication to team and management on project development, timelines, and results.
    *Work closely with the other team members to meet client goals.
    *Passion for SEO and internet marketing.
    *Outstanding ability to think creatively, and identify and resolve problems.
    *Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
    *Ability to clearly and effectively articulate thoughts and points.
    *Excellent analytical, organizational, project management and time management skills.


Job Openings for Senior SEO Team Lead

Job Openings for Senior SEO Team Lead

Company : XIPHIAS Software Technologies
Website : http://www.xiphiastec.com

Position : Senior SEO Team Lead
Experience: 5+ years
Salary: 3.2 L/A
Location: Bengaluru/Bangalore

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Job Description:
  •     Very good communication skills in English (MUST HAVE).
  •     Smart candidate, initiator.
  •     Should have ability to handle the projects independently.
  •     Must have Work an International Project for Clients.
  •     Good Experience of SEO (On Page & Off Page), SEM, Email Marketing, Google Analytics,      Google Webmaster Tools, Google Adwords etc.
  •     Basic Knowledge of HTML, Javascript & CSS.
  •     Continually Monitoring Organic Search Rankings.
  •     Maintain Blog and Forum which should be regularly updated.
  •     Look Beyond Traditional SEO and Deliver High Quality Output.
  •     Business Analysis.
  •     Website Analysis.
  •     Ranking & Performing Keyword Research and Analysis for Better Ranking.
  •     Produce high-level Keyword Analysis.
  •     Competitive On Page Analysis.
  •     Competitor Back Links Checking.
  •     Provide Recommendations & execute strategies.
  •     On-Page and Off-Page Optimization of websites.
  •     Content Optimization.
  •     Link Building Methods.
  •     Drive traffic by achieving top rankings in organic search results.
  •     Participating in Social Media Networking Websites to build network and drive traffic to our     website.
  •     Recommend innovative web-marketing new ideas.
  •     Research, Understand, and Stay up-to-date on the Latest Search Engine Algorithms, Rules, Techniques and Trends.
Desired Candidate Profile
  •     Excellent command over WRITTEN and SPOKEN ENGLISH
  •     Must be proficient in the use of computers.
  •     Create content materials like articles, profiles / back-grounders, Q&A's, press releases, speeches, contributory article etc.
  •     Extensive research and making presentations.
  •     Proficient is MS-Word , Computer Knowledge with good typing speed.
  •     Having a Passion for WRITING and Delivering USER ORIENTED content in simple and embellished ENGLISH language as required
  •     Perform other tasks on projects as needed assigned by management.
  •     Researching, writing & editing product descriptions & other textual content
  •     Contribution in marketing of the products on websites & social networking sites

Job Openings For SEO Fresher

SEO Fresher

Company: XIPHIAS SOFTWARE TECHNOLOGIES
Website: http://www.xiphiastec.com/
Location: Bangalore Urban - Karnātaka, India,

Job Description

SEO Fresher
Requirements
₹1,40,000 - ₹2,40,000 gross per year
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Job Description

Job Description On page and Off Page Keyword Analysis.Optimization (SEO) practices ability to create genuine and permanent linksGood command of English language and ability to create genuine andwell-structured content for link buildingA good understanding of web analytics Google AnalyticsFamiliarity with Search Engine Marketing (SEM) techniques and channelsPPC experience a must at least 1 year with PPC Social Network Marketing(Everyday)Blog MarketingPodcast MarketingYouTube MarketingRSS DistributionForums PostingPress Release OptimizationSocial Media OptimizationOnline content SyndicationRSS SyndicationOnline press release distributionSocial BookmarkingArticle promotionAnalytical ReportsPresenting Analytical reports to management every week and showing progressGoogle webmaster knowledgeGoogle Analytics knowledgeWe are ideally looking for someone who has an understanding of the basics ofSEO however, fresher may apply as well.Good spoken and writing skills in EnglishGood knowledge in internet marketing activitiesExperience in handling international clientsGood client servicing skillsExpertise in using social media for generating leadsHands on experience in handling PPC campaignsCan do link building activities manually no spamming or use of automaticsoftwareGood understanding and familiarity with white hat Search Engine

Friday, 21 August 2015

We Never Index All Your Pages:Google

Google's John Mueller said on Twitter that Google "never will index all pages." Well, it is Twitter and he only had so many characters to write that.
His response was towards a webmaster who wanted to know a way to figure out which pages on his site Google did not index. So John said, "We never index all pages, so you can'f always fix that. Do you see sites with important ones missing? That'd be a bug."
Meaning, it is perfectly normal for you to have a web site of 1,000 page and Google only index 900 or so of those pages.
Heck, even on this site, which has the best content quality of any site on the internet, Google has only indexed 95% of this site. That is I submitted 20,892 web pages and Google indexed only 19,928 pages.
It would however be nice to get a list of the pages Google has not indexed, like to filter out just those pages.